Did you know that 65% of a company’s business comes from existing customers, highlighting the importance of understanding consumer habits in the consumer journey and

Did you know that 66% of consumers are willing to pay more for products from companies committed to positive social and environmental impact, reflecting the

The role of neuroleadership: applying cognitive neuroscience research and brain science to business management is transforming how leaders operate in decision making and organisational cognition.

Emotional branding plays a crucial role in compelling customers and building long-term customer loyalty by tapping into consumer feelings and market emotions. This concept has

Over 2.5 quintillion bytes of data are created every day, touching on new privacy protections and their privacy implications in a significant way. Businesses harness

Did you know that nearly 70% of organizational changes, including organizational transformation, fail to have a significant impact? Understanding the psychology of change management as

The future of AI-driven marketing, powered by artificial intelligence and chatbot technology, is transforming how businesses connect with customers through effective technology adoption and a

Have you ever made a quick decision for immediate gratification while scrolling through your phone, especially during those micro moments when making purchases and moments

In today’s fast-paced world, the importance of digital literacy and technological skills for literate employees in the modern workforce cannot be overstated, as it enables

The gig economy has transformed how businesses operate. Freelancers, as gig workers, offer numerous gig economy advantages and specialized skills that traditional employees may not